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LevelBlox Appoints New Vice President of Software Asset Management (SAM) Solutions

SAM Leader Barry Friedman Joins to Accelerate Growth at Leading Enterprise Blockchain Platform

SARASOTA, Fla.--(BUSINESS WIRE)--LevelBlox, Inc. (OTCQB: APPO) (the "Company"), a leading developer of Software Asset Management applications for the Blockchain, announced today that the Company had appointed Barry Friedman as Vice President of Software Asset Management (SAM) Solutions.

Mr. Friedman has over 30 years of leadership experience in Software Asset Management and consulting practices within the Software Asset Management sector. His depth of knowledge and his proven ability to build high-performance teams will be a key in growing LevelBlox’s customer base of enterprise partners.

Before joining LevelBlox, Mr. Freidman worked at Snow Software in roles including Vice President of Vendor Alliances. Prior to Snow, Mr. Friedman was Director of SAM Tools and Technologies at Microsoft where he was a key stakeholder in driving Microsoft Assessment & Planning Toolkit development. He also served as National Practice Director at Siwel Consulting. Mr. Friedman joins the recent key arrivals at LevelBlox of Board Members Katya Fisher, Esq., and Moishe Gubin and Advisory Members Jeff Ramson and Richard Greene, as the company continues to add strength to its leadership talent.

"As we've continued to successfully execute our strategy to increase our presence in the growing and profitable enterprise blockchain sectors, Barry’s market expertise, industry connections, SAM acumen, and ability to build key relationships fit perfectly with our drive to build the leading SAM enterprise blockchain solutions company. We've been busy this year expanding our executive leadership team, and Barry is another fantastic addition to our growing world-class team," said Gary Macleod, Chief Executive Officer.

"As enterprise Blockchain development continues, I am very excited to join LevelBlox at a time of tremendous opportunity and growth. LevelBlox has a long-standing history of entrepreneurial spirit and innovation, with a mission is to improve the effectiveness of Software Asset Management using the power of the Blockchain. I look forward to connecting our best-in-class technology to a growing market of customers and expanding our market presence and influence to effectively improve our value proposition to customers thru leading products and services," said Barry Friedman.